Example Campaign Briefs

{
  "buying_mode": "brief",
  "brief": "Mike's Plumbing Services needs to reach homeowners in the Denver, Colorado area who might need plumbing services. We have $8,000 USD to spend from October 15-31, 2024. Looking for display and native formats to drive phone calls."
}

{
  "buying_mode": "brief",
  "brief": "TechGear Pro is launching premium wireless headphones in the United States. Our customers are typically young professionals who commute, work out regularly, and value high-quality audio for both music and calls. They're willing to pay more for products that last longer and perform better. We need video and display formats to drive online sales during our launch November 1-14, 2024. Budget is $25,000 USD with a target of acquiring customers at $45-55 each."
}

{
  "buying_mode": "brief",
  "brief": "CloudSync Solutions helps companies manage data across multiple cloud platforms. Our ideal customers are growing businesses in the United States, Canada, United Kingdom, and Germany that have recently adopted cloud services and are struggling to keep data synchronized. These companies typically have distributed teams, use multiple SaaS tools, and are concerned about data security and compliance. The decision makers are usually technical leaders who report directly to the C-suite and are tasked with modernizing their company's infrastructure. We're looking for native content and display formats to generate qualified leads at $200-250 per lead. Q4 2024 campaign with $90,000 USD total budget."
}

{
  "buying_mode": "brief",
  "brief": "EcoMotion is launching our new hybrid SUV in the United States, specifically California, Pacific Northwest, and Northeast regions. We have three distinct customer groups we want to reach with video, Connected TV, and display formats:

1. Eco-conscious families who currently drive older SUVs and are concerned about their environmental impact but need the space for kids and activities. They research extensively and value safety ratings and environmental certifications.

2. Tech-forward professionals who see their vehicle as an extension of their digital lifestyle. They're early adopters who want the latest features and are willing to pay premium prices for innovation.

3. Current owners of competitor vehicles (Toyota Highlander, Honda Pilot) who might be in market for their next vehicle. They value reliability and total cost of ownership.

Campaign runs October-December 2024 with $450,000 USD budget. Success means driving dealership visits and test drive appointments."
}

{
  "buying_mode": "brief",
  "brief": "NextGen Banking is promoting our high-yield savings account across the United States. Our target customers are professionals who have accumulated some savings but keep it in traditional banks earning minimal interest. They're financially responsible but not necessarily investment-savvy, and they value security and ease of use over complex features. Looking for display and native formats to acquire 5,000 new accounts in January 2025 with $400,000 USD budget."
}

{
  "buying_mode": "brief",
  "brief": "HealthFirst Urgent Care serves families in Ohio who need convenient, affordable healthcare. Our patients typically have insurance but want to avoid emergency room costs and wait times. They're parents with young children, working professionals who can't take time off for appointments, and seniors who need accessible care close to home. We need display and video formats to drive appointment bookings. $20,000 USD monthly budget."
}

{
  "buying_mode": "brief",
  "brief": "StreamPlus is expanding in the United States and Canada. Our subscribers love live sports but have cut the cord on traditional cable. They're social viewers who watch games with friends and family, follow multiple teams, and want access to both local and national broadcasts. We need Connected TV, video, and display formats for our Q4 2024 campaign with $2M USD budget to drive free trial sign-ups."
}

{
  "buying_mode": "brief",
  "brief": "Nova Motors is launching the Volta EV across the top 10 US DMAs. We need primetime :30 spots on major network affiliates (ABC, NBC, CBS, FOX) and late fringe :15 spots for frequency. Adults 25-54, $400K budget, 4-week flight in Q4 2026. We want to guarantee against C7 ratings with VideoAmp as the measurement vendor."
}

{
  "buying_mode": "brief",
  "brief": "GameStudio is launching our puzzle game in the United States, United Kingdom, Canada, and Australia. Our players are typically adults who play mobile games during commutes, breaks, and before bed. They've played games like Candy Crush or Wordle and enjoy mental challenges that don't require long time commitments. Looking for video and display formats to acquire 50,000 players at $3.50 each in January 2025 with $175,000 USD budget."
}